Why should educational PR practitioners place a high priority on their interaction with education journalists?
What will be an ideal response?
Education journalists say communications staff at educational institutions play a large role in their reporting, however, one-third find it hard to get in-person access from such institutions. News releases, news conferences, or PR professionals themselves are the top sources of story ideas for 88% of the education journalists surveyed.
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The demographic factor most likely to be relevant in a discussion of immigration or affirmative action is ______.
a. age b. knowledge c. culture d. income
Benson Life Insurance Co, sent an exclusive feature on its new policies and how it satisfiesthe needs of its customers to a leading newspaper
In addition, they also provided some basic information about the common illnesses people face and the insurance packages associated with those ailments. This feature was published with a tagline "Exclusive from Benson Life Insurance Co" What is this kind of placement called? a. Paid media b. Owned media c. Mass media d. Earned media
The nominal group technique is the same thing as silent brainstorming
Indicate whether the statement is true or false
You do this in order to gain the trust of your audience and establish your knowledge and competency.
A. catch the audience's attention B. reveal the topic to the audience C. establish credibility with the audience D. preview the speech for the audience