What is a pitch?
A) The angle a reporter takes in reporting a story
B) A marketer's attempt to convey the value of a story to a medium's editor
C) A news medium's political bias
D) A takeover bid launched by one medium against another
E) A brand's change in recognition level due to public relations efforts
B
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Unplanned use of boldface can occur when a writer writes a paragraph and then ___________
a. mistypes the conclusion b. decides to add boldface after writing c. lets an editor change it d. forgets where it should be placed
You must deny a request for credit to an applicant who does not meet your company's requirements. Using a sentence such as "You are encouraged to make cash purchases" illustrates a
a. counterproposal. b. bait and switch technique. c. confirmation of priorities. d. consideration of eligibility.
In 2015, ________ percent of households reported an income of less than $25,000.
A. 22 B. 10 C. 5 D. 77 E. 29
Which of the following is NOT a reason for a low-dividend-payout policy?
A) The avoidance or postponement of taxes on distributions for shareholders B) Low-dividend-payout clientele are willing to pay a higher price per share than high-dividend payout clientele C) Less need for additional costly outside funding D) Higher potential future returns for shareholders