Unplanned use of boldface can occur when a writer writes a paragraph and then ___________
a. mistypes the conclusion
b. decides to add boldface after writing
c. lets an editor change it
d. forgets where it should be placed
b
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Carlos withdrew $700 for personal use. This transaction decreases cash and decreases owner's equity
Indicate whether the statement is true or false
Following social media sites and online discussions is a way to accomplish which of the following tasks?
A) Considering the audience's perspective B) Listening to the community C) Reading reports D) Using knowledge management systems E) Asking the audience for input
________ is a lack of fit measure; higher values indicate poorer fits
A) Attribute levels B) Stress C) R-square D) Relative importance weights
Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share. B) Marketers want to increase the share they get of the customer's purchasing in their product categories. C) Marketers want to diversify their operations and customize their products to cater to the entire market. D) Marketers want to continuously increase their customers' levels of satisfaction. E) Marketers want to turn satisfied customers into delighted customers.