Macro-marketing
A. is concerned with the activities performed by individual business organizations.
B. tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
C. assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.
D. is concerned with how effectively and fairly an individual business organization performs.
Answer: B
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Fragmented markets have
A. few potential competitors. B. clear dominant competitors. C. no clear dominant competitors. D. many potential customers.
Which of the following statements regarding net margin is incorrect?
A. Net margin refers to the average amount of each sales dollar remaining after all expenses are subtracted. B. The smaller the net margin the better. C. Net margin may be calculated in several ways. D. The amount of net margin is affected by a company's choices of accounting principles.
As our desire to be like someone increases, so does that individual’s ______ in our eyes.
Fill in the blank(s) with the appropriate word(s).
Phoenix is planning to increase the sales price to $750. What impact will the increase in sales price have on the contribution margin ratio?
Phoenix was a professional classical guitar player until a motorcycle accident left him disabled. After
long months of therapy, he hired an experienced luthier and started a small shop to make and sell
Spanish guitars. The guitars sell for $700, and the fixed monthly operating costs are as follows:
Phoenix's accountant told him about contribution margin ratios, and Phoenix understood clearly that for
every dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit.
A) It will stay the same.
B) It will increase to 53.33%.
C) It will increase to approximately 62.67%.
D) It will decrease to approximately 49.33%.