A producer of bananas would probably utilize one price and one distribution system for the bananas. This is called the _________________________ approach to the marketing mix.
Fill in the blank(s) with the appropriate word(s).
total market
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The Chuba Corporation uses a standard cost system in which manufacturing overhead is applied on the basis of standard direct labor-hours (DLHs). During December, the company actually used 7,200 direct labor-hours and made 1,900 units of finished product. The standard cost card for one unit of product includes the following data concerning manufacturing overhead:Variable overhead: 4 DLHs @ $5.25 per DLHFixed overhead: 4 DLHs @ $2.00 per DLHFor December, the company incurred $16,550 in fixed manufacturing overhead costs and recorded an $800 unfavorable volume variance.The denominator activity level in direct labor-hours used by Chuba in setting the predetermined overhead rate was:
A. 7,800 hours B. 7,200 hours C. 8,000 hours D. 7,600 hours
Bateman Gray Motors sells the cars it produces using dedicated dealers who only sell Bateman Gray's products at their outlets. What kind of marketing strategy has Bateman Gray adopted with its car dealers?
A) direct marketing B) exclusive dealing C) disintermediation D) horizontal integration E) vertical integration
The Lanham Act: I. Focuses on trademark registration and protection. II. Was passed in reaction to the Great Depression. III. Gives competitors the right to sue for false claims a rival company makes about the competitor's product. IV. Does not allow a company to sue for false claims a rival company makes about their own products
a. I & II only b. II & III only c. I, I and III only d. I, II III, and IV
Laws passed by Congress are called ____________________
Fill in the blank(s) with correct word