Frances, a broadcast news anchor, was against interviewing the child who had been sexually exploited by his swimming coach
She felt that it would be insensitive of the agency to make the child relive the experience and would only delay his recovery. Since the news agency was clear that the interview was going to happen with or without her, she agreed to go ahead with it. By doing this, she felt as though she could control the questions and make them as painless as possible for the child. Which professional philosophy did Frances follow?
a) Existential
b) Absolutist
c) Utilitarian
d) Idealist
a
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Among the various players in the health industry, whose opinions build the reputation of hospitals?
a) Community b) Patient c) Medical staff d) Administrative staff
The process by which we gather and analyze information about our listeners and adapt our message to
their knowledge, interests, attitudes, and beliefs is called A. frame of reference. B. audience analysis. C. audience demographics. D. audience bio.
Ratings and audience research over the years tend to show that, given a choice, people tend to prefer to see _______________ content in media
a. national b. humorous c. foreign d. Web
Textual analysis is an example of which type of research approach?
a. qualitative b. survey c. critical d. quantitative e. historical