The ________ is the discount rate that equates the present value of the cash inflows with the initial investment
A) payback period
B) net present value
C) cost of capital
D) internal rate of return
D
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A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A. benefit segmentation B. geographic segmentation C. psychographic segmentation D. a multiattribute model E. demographic segmentation
______ involve actions taken in pursuit of influencing others and attaining goals.
a. Traits b. Leader behaviors c. Passion, drive, and perseverance d. Emotional intelligence activities
When viewing the market from a buyer's point of view, "communication" corresponds to the ________ component of the marketing mix
A) people B) price C) product D) promotion E) place
A company achieves ________ for itself by creating value for customers
A) utility B) needs C) profits D) a brand E) a marketing concept