Discuss examples that emphasize the importance of the strategy suggested by experts when crafting a corporate apology strategy
What will be an ideal response?
Answer: Taking a "you perspective" in the face of a mistake is not only ethical, but also a good business decision. A strategically worded apology can improve a company's public image, facilitate forgiveness, and even decrease damages if a case goes to court. When crafting a corporate apology strategy, experts suggest announcing the bad news quickly and taking responsibility for the problem. Additionally, the people directly affected by the mistake should be identified, and concern for their well-being should be expressed. The apology strategy should include outlining remedial measures and should be written in such a way that expresses an honest and direct tone. Classification: Synthesis
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What is the main disadvantage of using surveys to effectively evaluate a product concept?
A) Large samples for projection purposes cannot be obtained from surveys. B) It is often difficult to convey a concept in a survey. C) The implementation of a survey is often expensive. D) Survey research is often unreliable because people may not reply honestly to survey questions.
Truck wholesalers
A. don't own the products they sell. B. usually sell in large quantities-e.g., truckloads. C. don't stock the products they sell. D. usually sell perishable products that other wholesalers prefer not to carry. E. None of these answers is correct.
Contribution margin income statement helps managers to view revenue and cost relationships on a per unit basis or as a percentage of sales
Indicate whether the statement is true or false
The ________ is a government regulation that is increasingly being used by companies for filing lawsuits against competitors they believe are making false claims.
A. Clayton Antitrust Act B. Lanham Act C. Robinson-Patman Act D. Federal Trade Commission Act E. Wheeler-Lea Amendment