_________occurs when the reader selects symbols to attach to the signs and symbols

a) Messaging
b) Encoding
c) Decoding
d) Feedback


ANS: c

Communication & Mass Media

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In the 1980s and 1990s, cable networks and television networks constantly battled to attract new audiences. What ultimately ended this type of conflict??

a. ?the implementation of public subsidies to help broadcast television compete with cable b. ?the digital conversion of 2009 that merged broadcast and cable channels into a single bundle c. ?the Cable Anti-Trust laws made it so many large cable companies had to break up into smaller holdings d. ?the Telecommunications Act of 1996 that lifted ownership caps so cable and television networks could combine through corporate mergers

Communication & Mass Media

People who endorse a __________ self believe that people should be who they truly are in all situations and should not manage their identities to fit in

Fill in the blank with correct word

Communication & Mass Media

__________ is the process of calling behaviors or other phenomena to our attention so that we can observe and regulate them

Fill in the blank(s) with correct word

Communication & Mass Media

__________ refers to the tension people feel when they have two seemingly contradicted but connected needs

a. Turning point model b. Matching theory c. Dialectic d. Uncertainty reduction theory

Communication & Mass Media