Initiatives to increase productivity may have which of the following effects?
a. Reduced forecasting accuracy
b. Increased spending on materials
c. Reduced output
d. Increased inventory carrying cost
d. Increased inventory carrying cost
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The premise of this theory is that the newest technology is not always best; we need to match the message with the medium best suited to present the message.
A. media richness theory B. social network analysis C. uses and gratifications D. diffusion of innovations
When extending the totals of the income summary account on the work sheet, the debit and credit amounts are subtracted and the difference is reported in the Credit column
Indicate whether the statement is true or false
Annie Carson, the owner of Annie's Dairy Bar, is considering opening a second location. She evaluates several potential sites by assessing traffic patterns, neighborhood conditions, and the locations of competitors. Annie is engaging in ________
A) observational research B) focus groups C) personal interviews D) Internet-based surveys E) experimental research
Most people already know that Tums, a popular antacid, contains calcium. Today, ads for Tums stress both the fact that it can be used as a calcium supplement and the health benefits of calcium. The new promotion involves changing consumers' attitudes toward Tums by
A. adding a new attribute. B. changing the perceived importance of a specific attribute. C. reducing the perceived risk. D. providing stimulus generalization to prospective buyers. E. changing beliefs about the extent to which Tums has a specific attribute.