The audience's perception of a speaker's competence, trustworthiness, and dynamism is called
a. character.
b. credibility.
c. charisma.
d. personality.
b
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Meghan runs an experiment using a single-message design with one message using a logical appeal and one using an emotional appeal and found that the message with the logical appeal was more persuasive. From her results she can:
a. conclude absolutely that the logical appeal cause the persuasion b. generalize that logical appeals are more persuasive c. only cautiously conclude that the logical appeal cause the persuasion d. conclude that emotional appeals are less effective
Kenneth Burke suggests there is a great deal of consistency in what individuals find dramatic and how to make their language the most potent
Indicate whether the statement is true or false
Justin?s girlfriend, Malika, is angry with him for spending so much time with his friends
When she tried to discuss it with him, he changed the subject and began talking about his new boss. What conflict strategy did Justin use? A) placating B) distracting C) computing D) confrontational
People perceive things very similarly regardless of their cultural backgrounds
Indicate whether the statement is true or false.