The audience's perception of a speaker's competence, trustworthiness, and dynamism is called

a. character.
b. credibility.
c. charisma.
d. personality.


b

Communication & Mass Media

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Meghan runs an experiment using a single-message design with one message using a logical appeal and one using an emotional appeal and found that the message with the logical appeal was more persuasive. From her results she can:

a. conclude absolutely that the logical appeal cause the persuasion b. generalize that logical appeals are more persuasive c. only cautiously conclude that the logical appeal cause the persuasion d. conclude that emotional appeals are less effective

Communication & Mass Media

Kenneth Burke suggests there is a great deal of consistency in what individuals find dramatic and how to make their language the most potent

Indicate whether the statement is true or false

Communication & Mass Media

Justin?s girlfriend, Malika, is angry with him for spending so much time with his friends

When she tried to discuss it with him, he changed the subject and began talking about his new boss. What conflict strategy did Justin use? A) placating B) distracting C) computing D) confrontational

Communication & Mass Media

People perceive things very similarly regardless of their cultural backgrounds

Indicate whether the statement is true or false.

Communication & Mass Media