The executive summary in a formal report should
a. briefly introduce the report and preview the major divisions.
b. summarize the major sections of the report.
c. summarize the report summary and any conclusions and recommendations.
d. accomplish all of the above.
D
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Indicate whether the statement is true or false
Which of the following is a disadvantage of using magazines as an advertising medium?
A) low geographic and demographic selectivity B) long ad purchase lead time C) low-quality reproduction D) small "pass-along" readership E) lack of credibility
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Answer the following statement true (T) or false (F)
Which of the following is not done by positive emotions?
a. They decrease spatial attention. b. They loosen inhibitions. c. They increase visual attention. d. They enhance the ability to use language.