Explain the role of marketers in the information search step of the buyer decision process. Give an example of how the marketer might execute this role
What will be an ideal response?
The role of marketers in the information search step of the buyer decision process is to make the required information about their product easily accessible to the consumer. Students' examples will vary.
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Compare and contrast the following terms: a. Trade discount and sales discount. b. FOB shipping point and FOB destination
Assuming a company's income statement shows a net operating income, which of the following statements is true regarding the contribution margin per unit?
A) It will decrease as the number of units sold increases. B) It will decrease as the number of units purchased decreases. C) It indicates the amount that net operating income will increase with the sale of each additional unit. D) It indicates the amount that variable costs will decrease with the sale of each additional unit.
When employees receive a salary increase by means of the percentage- of-salary increase method, the salary differential between the lower- and higher-paid individuals soon diminishes
Indicate whether the statement is true or false.
A ________ is a charge or claim against a vessel or its cargo
A. certiorari B. demurrage C. dead freight D. maritime lien