Firms construct _______ for each market segment—the bare minimum of products and services that all segment members uniformly value
a. naked solutions
b. residual variation
c. mass customization
d. options
a
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In an environment where most information technology is available to all, _____ that are originally developed to create a strategic advantage quickly become an expected standard business practice.
Fill in the blank(s) with the appropriate word(s).
Theme parks allow guests to choose which rides to go on for the day. In determining the selection of rides, theme parks ensure each ride is up to safety standards so as not to put the guest at risk. This type of co-production enhances _____ for the guest.
a. perceived safety b. actual safety c. perceived control d. actual control
The effectiveness of an advertising campaign can be measured
A. only after the campaign has been carried out completely and results have been tabulated. B. only before the campaign begins, to prevent unnecessary expenditures. C. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. D. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction. E. before, during, and after the campaign through the use of pretests, inquiries, and posttests.
Organizational objectives should do all of the following EXCEPT:
A. be stated in terms of expected results. B. provide direction to an organization. C. become the basis upon which the corporate mission is defined. D. enhance the sense of purpose for members of an organization.