When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia
Indicate whether the statement is true or false
FALSE
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Adam has to respond to a peer via a discussion board for his online class. He finds it very hard to respond to a friend, however, because she wrote her post with poor grammar and inconsistent line breaks. Adam is experiencing a ______ distraction.
a. situational b. source c. medium d. bias
Depreciation Expense–Equipment is a permanent account
Indicate whether the statement is true or false
Brokers and agents usually take title to goods and perform various functions for retailers
Indicate whether the statement is true or false
Which of the following conditions must be met to effectively employ marketing public relations?
A) Marketing and public relations practitioners need to better understand how to use a variety of intermediaries to convey promotional messages. B) Public relations agencies need to acquire firms specializing in other communication strategies. C) All promotional elements need to be brought under control of the marketing department. D) Practitioners of MPR need to have backgrounds in creative advertising. E) Firms must establish a directly proportional link between promotion and sales.