Of the following types, the LAST objectives that a firm should specify are its ________ objectives.
A. marketing
B. promotion
C. company
D. sales promotion
E. price
Answer: D
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During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________
A) target markets B) capital markets C) tertiary markets D) demographic markets E) developing markets
Which of the following is NOT a form of interviewing in the data collection stage of the research process?
A) telephone interviewing B) mail interviewing C) electronic interviewing D) observational interviewing E) personal interviewing
Which of the following is most likely characteristic of traditional salespeople?
A. building long-term relationships with customers B. making legal and ethical decisions C. finding others' interests more important than their own D. focusing exclusively on customer service E. seeking recognition for their efforts
CEO for Bryce Corporation has announced to the management team that it has been decided to implement lean manufacturing at the Plattsville plant. The CEO stated, "I want to eliminate unnecessary steps in the production process and continually strive for ________. We must emphasize quality, speed, and flexibility."
A. computer-integrated manufacturing B. improvement C. mass customization D. formalization E. just-in-time delivery