A good story includes conflict, action, suspense and sometimes _______
Fill in the blanks with correct word
humor
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Aristotle?s definition of rhetoric includes ________
A) the process of discovering all the available means of persuasion B) the use of gimmicks to get what you want C) another term for public communication D) the process of learning about language and symbols
The power of a statistical test refers to:
a) How large a sample size is needed b) The level of measurement used c) The probability that a statistical test will result in a Type I error d) The probability that a statistical test of a null hypothesis will result in the conclusion that the phenomenon under study actually exists
Advertisers typically do want their audiences want:
a. to pay a high amount of attention to their ads b. to not pay a high amount of attention to their ads c. to pay a moderate amount of attention to their ads d. advertisers do not care about how much attention audiences pay to their ads
Intentionally blocking shortcuts created by the brain to organize information is a way for journalists to avoid ______.
A. stereotyping B. manipulation C. diversity D. verification