The ROI of a campaign, the value of a prospect, and the response rates in direct marketing are all examples of ________
A) promotions
B) marketing metrics
C) action plans
D) situation analysis
E) corporate culture
B
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What are the components of the marketing mix? The promotions mix?
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. A characteristic of a project is that the goals evolve as the project progresses. 2. The lack of divided loyalties among team members is advantageous to the functional structure of a project. 3. Adherence to sustainability principles is one of the usual considerations in evaluating project success. 4. With regard to the project life cycle, as a project begins, the resources (man hours) needed for it are minimal but then increase sharply as the project moves further into development.
Which one of the following is not an advantage of forming a corporation?
a. A corporation exists separately from its owners. b. A corporation's creditors usually may not go beyond the assets of the corporation to satisfy their claims. c. The corporate form is suited for raising large amounts of money from numbers of capital shareholders. d. Corporations must satisfy many requirements such as those required by the Sarbanes-Oxley Act of 2002.
Ruta is a supervisor for Subs & Suds, a restaurant. Tim is a Subs employee. The owner announces that some em¬ployees will be discharged. Ruta tells Tim that for sexual favors she will give him an excellent performance review and recommend a raise. This is
a. harassment on the basis of sexual orientation. b. hostile-environment harassment. c. not harassment. d. quid pro quo harassment.