The most common type of direct-to-consumer advertising of medications ______.
a. never mentions the name of the drug
b. does not make any claims concerning the drug’s effectiveness
c. highlights the uses and benefits of the named drug
d. mentions only the name of the drug and no other information
c. highlights the uses and benefits of the named drug
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"With all that I have presented here today, how could you not put your money into Company X?" This is an example of a(n)
A) inspirational appeal. B) challenge. C) summary of key points. D) desperate plea.
The ________ department is typically headed by an account executive, who serves as liaison between agency and client, keeping communication flowing between the two and heading the team of specialists assigned by the agency to the client.
A. creative B. account management C. administration D. account relations
Group formats include symposium, panel, forum, and debate
a. True b. False Indicate whether the statement is true or false
__________ are useful when you want to quickly illustrate
something in a speech. a. Definitions b. Statistics c. Brief examples d. Testimonials