In the simplest type of experimental design, researchers manipulate:

a. a single factor
b. the dependent variable
c. the persuasive message
d. two factors


a. a single factor

Communication & Mass Media

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Virtually every persuasive strategy can be labeled manipulative.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When you show photographs during a presentation, it is best to

A) follow a predictable pattern such as ? picture; explain; picture; explain; picture; explain. B) create a detailed caption explaining the significance of the photo. C) remain silent while the audience looks at the photo. D) while you are displaying the photograph, explain to the audience what they should be focusing on. E) set an automatic timer to change rhythmically from one photo to the next.

Communication & Mass Media

Which of the following is NOT an exclusive right recognized under copyright law?

A. the right of reproduction of a work B. the right of preparation of derivative works C. the right of public display of a work D. All of the answers are correct.

Communication & Mass Media

As your textbook explains, each main point of your first speech should

A. cover a single aspect of the topic. B. end with an internal summary. C. begin with a question. D. have its own introduction. E. be preceded by a preview statement.

Communication & Mass Media