You have been asked to create an influencer campaign for La Croix, and have to identify three influencers. Outline the steps you will be taking to identify the influencers based on the audience segment strategies discussed, and your rationale for why you will be choosing certain influencers.
What will be an ideal response?
A. Understand their core demographics and psychographics
B. Be aware of their previous campaigns and brands they work with
C. Payment options and audience overview (is it similar to your key audience?)
D. Success rate and deliverables
E. Creative two-way partnerships
You might also like to view...
Discuss ways to adapt a message to a receiving culture.
What will be an ideal response?
Always send formal letters of thanks to your interviewees but never share with them any of the interview material you've decided to include in your speech
Indicate whether the statement is true or false
In permission marketing, the consumer asks for the marketer’s permission to be deleted from a mailing list
Indicate whether the statement is true or false.
Today, chains and conglomerates own many American newspapers
a. True b. False