How did Coke benefit when they shared the technology they had developed to improve water management with local Indian companies?

a. India allowed Coke to share their formula with citizens.
b. Coke was allowed to increase the number of American employees in India.
c. Manufacturing processes were improved and waste was reduced.
d. India gave Coke more control of its corporate branding activities.


c. Manufacturing processes were improved and waste was reduced.

Communication & Mass Media

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Newspaper and magazines now qualify for special second-class postage rates if

A) they contain substantive news content. B) less than 70 percent of their content is advertising. C) they meet strict editorial guidelines. D) they meet page-size and weight limits and are pre-sorted and bundled in ZIP code order.

Communication & Mass Media

Coorientation refers to orienting others to what you're going to say

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following statements about commencement speeches is FALSE?

A) Most are eminently forgettable. B) They should be aimed exclusively at the graduates. C) Their purpose is to challenge the graduates. D) They need to have a broad scope beyond the specific occasion. E) The speaker's ethos is presumed to transfer to the graduates.

Communication & Mass Media

Characteristic of Nonverbal Communication

Communication & Mass Media