When considering the sequence of activities, what considerations should be addressed?
What will be an ideal response?
(1) Maximize diagnostic data; (2) Maximize effectiveness; (3) Maximize efficiency; (4) Maximize speed; (5) Maximize relevance; and (6) Minimize psychological and organizational strain
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Compare and contrast personal/soft power with positional power. Which is more effective?
What will be an ideal response?
Susan is the CEO of a large corporation and she has decided to grow her company and start selling her products and services globally. Her plan is to establish offices in Spain, Italy, and Germany and relocate her senior executives to each of those markets so that they can run the business from there. What type of corporation is Susan establishing?
a. Global b. Multinational c. Transnational d. International
The group of customers toward which an organization has decided to direct its marketing efforts is called its
A. target sector. B. primary segment. C. marketing segment. D. target market. E. primary market.
Which of the following statements about social networking in the workplace is most accurate?
A) Businesses use social networking sites only to connect with customers. B) ?Social networking presents no risks for businesses. C) ?Business professionals should always think twice before posting anything on social networking sites. D) All answer choices are accurate statements about the use social networking on the job.