Which of the following elements are important parts of the marketing program of firms competing in the global marketplace?
A. publicity and public relations
B. direct selling and personal selling
C. direct marketing and personal selling
D. advertising and promotion
E. servicescape and visual merchandising
Answer: D
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A) is a waste of money—first-class mail is almost always preferable. B) is necessary only when sending the document overseas. C) will, in most cases, make you appear desperate. D) will be viewed as a careless use of money by the audience. E) allows you to track the report and ensure that it is delivered on time.
The equality of debits and credits in a trial balance means that all entries were correctly posted to the accounts
a. True b. False Indicate whether the statement is true or false
Volkswagen Auto Group of America markets both the VW and Audi nameplates in the United States; in 2014, unit sales for the group totaled nearly 550,000 vehicles. However, the VW brand has been hampered by perceptions of hit-and-miss quality
Indicate whether the statement is true or false
On August 14, Second Street Bank lent $260,000 to City Restaurant on a 75 day, 4% note. What is the maturity date of the note?
A) Oct. 27 B) Oct. 28 C) Oct. 29 D) Oct. 30