Answer the following statement(s) true (T) or false (F)
6. During the idea generation process, it’s best not to consider ideas that are impractical, overly obvious, wild, or even silly.
7. History shows that inventions are often created by more than one individual over a long period of time and are often improvements on existing products.
8. The finding approach views decisions as risky.
9. The finding approach to idea generation assumes that opportunities already exist independent of an entrepreneur.
10. In the building approach, opportunities are found, not created.
6. False
7. True
8. True
9. True
10. False
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Alice wants to be honest about disliking her roommate’s boyfriend, but she thinks it will hurt their relationship if she tells her. Which dialectical tension is Alice dealing with?
A. revelation-concealment B. integration-separation C. openness-closedness D. inclusion-seclusion
Virtual trade shows are becoming popular in the B2B world because more visitors attend virtual trade shows than in-person events
Indicate whether the statement is true or false
The following are costs that would contribute to inventory carrying cost except?
a. Warehouse rent b. Lost goodwill c. Shrinkage costs d. Handling costs
Which of the following statements about positioning is FALSE?
A. Managers make graphs for positioning decisions by asking consumers to make judgments about different brands. B. Positioning issues are especially important when competitors in a market are highly dissimilar. C. Positioning helps marketing managers know how customers view the firm's offering. D. Positioning refers to how customers think about proposed or present brands in a market. E. Positioning often makes use of techniques such as perceptual mapping.