In terms of online metrics, dwell rate measures:
A) the proportion of ad impressions that result in users clicking an advertisement
B) the proportion of ad impressions that result in users mousing over the ad
C) the proportion of ad impressions that result in users both clicking an advertisement or mousing over the ad
D) the amount of time individuals spend with an advertisement
C
You might also like to view...
Which statement is true about the Consumer Price Index (CPI)?
A. The CPI helps organizations to compete with companies in other industries that hire similar employees. B. The CPI helps organizations lure top-quality employees. C. The CPI helps control labor markets' demand for pay increases. D. The CPI helps organizations in the product markets decide an upper limit on the pay they will offer. E. Following and studying changes in the CPI helps employers prepare for changes in the demands of the labor market.
Effectively managing supply chain relationships has a minimal effect on profitability.
Answer the following statement true (T) or false (F)
With the aid of a strategic group map for the pizza segment of the food service industry, one can
A. measure accurately whether across-group rivalry among pizza establishments is stronger than within-group rivalry, and vice versa. B. reveal which pizza establishments are close competitors and which are distant rivals, and that not all positions on the map are equally attractive. C. identify which competitive forces are strong and which are weak for pizza restaurants. D. pinpoint precisely which pizza restaurants are in profitable strategic groups and which are not. E. identify easily the entry and exit barriers for each strategic group and intersegment competition with other casual restaurants.
Defining the purpose or objectives of marketing research is often the most difficult stage for an entrepreneur.
Answer the following statement true (T) or false (F)