If KNEA had followed the 10 stages of the public relations writing process (see Chapter 10), would the original postcards have been mailed? Why or why not?
What will be an ideal response?
The first step of the process involves the development and maintenance of
credibility. This is done, in part, by a strict adherence to an organization's
values. Based upon the response of KNEA members to the mailings, these
anonymous postcards did not reflect their values. Also, the eighth step, approval,
probably would have prevented the mailings.
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During asales meeting, the general manager says the target for the year should be fixed at $20 million. The team disagrees and suggests a target of $10 million instead
Rather than completely disregarding the team's view, the general manager negotiates at a target of $15 million. What conflict style is the general manager portraying in this scenario? a. Compromising b. Avoiding c. Collaborating d. Competing
The general purpose for a speech in which you share information with others to enhance their knowledge is a speech to __________.
Fill in the blank(s) with the appropriate word(s).
The application of two or more images in the same space of the frame simultaneously, as in double exposure.
A. Split-screen B. Fade-in C. Full shot D. Superimposition
The first step in the motivated sequence is
A. need. B. visualization. C. attention. D. motivation. E. satisfaction. F. action.