Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. This activity is referred to as ________ basis.
A. principal-circulation
B. guaranteed circulation
C. primary circulation
D. controlled-circulation
E. pass-along circulation
Answer: D
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Answer the following statement true (T) or false (F)
In this testing procedure, the researcher attempts to simulate a shopping environment by setting up a supermarket-like shopping shelf with real brands. Identify this testing procedure
A) consumer jury B) portfolio test C) laboratory stores D) theater test
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Answer the following statement true (T) or false (F)
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A. the technology enthusiasts and laggards together B. the early adopters alone C. the early and late majority together D. the technology enthusiasts alone