As the marketing manager of the ABC company, how would you explain the significance of the Millennial market, and how would you target the company's advertising to this group?
What will be an ideal response?
Members of Generation Y (Gen Y), also called Millennials, include the more than 60 million people born in the United States between 1977 and 2000. As the children of the Baby Boomers, this group is the biggest cohort since the original postwar World War II boom. It also varies the most in age, ranging from teenagers to adults who have their own families.
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Getting customers to use a higher-quality or newer version of a product is called full-line selling.
Answer the following statement true (T) or false (F)
Hard-working people at insurance giant AIG joked that "thank heavens it's Friday because that means there are only two more working days until Monday." This is characteristic of which layer of organizational culture?
A. Enacted norms B. Invisible artifacts C. Symbolic culture D. Heroic mores E. Basic assumptions
Which of the following statements is true of the geographic structure?
A) The geographic structure assigns operational responsibility for geographic areas of the world to the corporate headquarters. B) The most common appearance of this structure is in companies with closely related product lines that are sold in similar end-use markets around the world. C) The line managers of the regional centers are given responsibility for worldwide planning and control. D) Each area of the world–including the "home" or base market–is considered organizationally different and unique.
Under the direct write-off ?method, the entry to write off an uncollectible account will include? ________.
A) a debit to Bad Debts Expense account B) a debit to the customer's Account Receivable C) a credit to the Allowance for Bad Debts D) No entry is made to write off uncollectible accounts.