Social psychologist Robert Cialdini went "undercover" to observe persuasion in action
Indicate whether the statement is true or false
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Communication & Mass Media
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The ELM proposes that persuasion is:
a. a dual-process b. based solely on attitudes c. a two-step process d. dependent on beliefs
Communication & Mass Media
Sheree wants to explain how to bake an apple pie in her informative speech. This speech is about a(n) __________.
A. process B. object C. concept D. event
Communication & Mass Media
"To inform" is an example of a specific purpose
Indicate whether the statement is true or false
Communication & Mass Media
Which of the following is NOT a source of revenue for cable system operators?
a. Advertising b. Subscriber fees c. Copyright fees
Communication & Mass Media