Answer the following statement(s) true (T) or false (F)
1. To ensure clear message presentation, campaigns should avoid using overlapping
media.
2. Earned media can benefit any campaign.
3. Different media channels can be used at different times during a campaign.
4. Media outlets can and should be selected by how a target audience overlaps with a
media outlet’s audience.
5. Geography is not generally a consideration of media out selection in a campaign.
1. false
2. false
3. true
4. true
5. true
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Which tense should be used as much as possible in public relations writing?
a. Present b. Present Perfect c. Past Perfect d. Future
Gianfranco, a public relations writer, uses a variety of resources to develop his article. He refers to the dictionary, encyclopedia, and stylebook for information and uses media databases to communicate with journalists
What did Gianfranco use in this scenario? How is it helpful? a. Toolkit; it helps the public relations writer to perform efficiently and enhancesthe quality of work b. Electronic database; it provides the public relations writer with data on lifestyles, media behavior, and more. c. Fact-checking catalog; it helps the public relations writer to be up to date with the latest developments in the market. d. Media channel; it provides various platforms through which a public relations writer can reach the target audience.
Magazines offer
a. up to the minute news b. articles on interesting topics c. generalized and unfocused content to readers (or viewers) d. specialized and focused content to readers (or viewers).
A nominating speech places an actor, entertainer, or politician into consideration for an award
Indicate whether the statement is true or false