Expenditures for research and development are generally recorded as
a. assets and amortized over their estimated useful life
b. current operating expenses
c. assets and amortized over 40 years
d. current assets
b
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While preparing an electronic résumé that can be scanned accurately, _____.?
A) ?use a nontraditional résumé format B) ?include italics, underlining, open bullets, or graphic lines and boxes C) ?use popular, nondecorative typefaces D) ?keep white space to a minimum
Whereas Porter concentrates attention externally on markets, advocates of the RBV focus attention:
a. Externally on macro-external forces b. Externally on strategic groups c. Internally on organizational capabilities d. Internally on organizational structure
Which of the following have removed plants, companies, or offices from states or local areas after having received benefits for locating there?
a. Pfizer b. GM c. Nike d. Oliver Stone
When Coca-Cola decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Coca-Cola has created a(n)
A. marketing strategy. B. consumer market. C. undifferentiated approach. D. market segmentation. E. marketing mix.