Describe the elements of the marketing communications mix
What will be an ideal response?
The marketing communications mix consists of eight major modes of communication:
1. Advertising—Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media.
2. Sales promotion—Short-term incentives to encourage trial or purchase of a product or service including consumer promotions, trade promotions, and business and sales force promotions.
3. Events and experiences—Company-sponsored activities and programs designed to create brand-related interactions with consumers, including sports, arts, entertainment, and cause events as well as less formal activities.
4. Public relations and publicity—Programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications.
5. Online and social media marketing—Online activities and programs to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales.
6. Mobile marketing—A special form of online marketing that places communications on consumers' cell phones, smart phones, or tablets.
7. Direct and database marketing—Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.
8. Personal selling—Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.
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Which of the following is a disadvantage of the departmental overhead rate method?
A. The departmental overhead rate is consistent with GAAP and can be used for external reporting. B. The departmental overhead rate is usually more accurate in overhead allocations than the plantwide overhead rate. C. Allows each department to have its own overhead rate. D. Allows each department to have its own allocation base. E. It may fail to accurately assign many overhead costs that are not driven by production volume.
Rowanda could not settle her tax dispute with the IRS at the appeals conference. If she wants to litigate the issue but does not have sufficient funds to pay the proposed tax deficiency, Rowanda should litigate in the:
A. U.S. Circuit Court of Appeals. B. U.S. Court of Federal Claims. C. Tax Court. D. U.S. District Court. E. None of the choices are correct.
Only four states of the United States have adopted all or part of the Uniform Limited Liability Company Act (ULLCA) as a state statute
Indicate whether the statement is true or false
Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve
A. competing on the basis of low price. B. modifying aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding). C. transforming the local market to better match the way the company does business elsewhere. D. avoiding those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances. E. developing a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.