A customer returned a textbook to a bookstore because she decided to drop the class after a few weeks. The sales clerk refunded the customer's money immediately because the store had a "no questions asked" refund policy. Which of the following service gaps was reduced because of the clearly defined guideline?
A. Delivery gap
B. Communication gap
C. Knowledge gap
D. Research gap
E. Procurement gap
Answer: A
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The ________ audience is the direct recipient of the message
A) primary B) incidental C) ancillary D) secondary E) peripheral
The purpose of a cover message is to secure a job interview
Indicate whether the statement is true or false
When Alex, the marketing manager of FrontStreet Inc., realized that his plan to increase sales levels was not producing the results he desired, he took quick action to make necessary adjustments. According to this scenario, Alex was exercising the management function of
A. planning. B. controlling. C. organizing. D. communicating. E. leading.
Benson Company received cash of $5,000,000 by issuing 20-year bonds payable. As a result of this transaction, the company's current ratio will:
A. Decrease. B. Increase. C. Remain the same. D. Cannot be determined.