Any lawsuit against the business does not lead to unlimited personal liability for the owner of a sole proprietorship
Indicate whether the statement is true or false
False
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The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:
A) using advertising agencies B) creating brand parity C) trade promotions D) micro-marketing
The district court's order for Microsoft to break apart into multiple entities in U.S. v. Microsoft was overturned on appeal.
Answer the following statement true (T) or false (F)
Which of the following is true of the forecasting approach for staple merchandise categories?
A. Forecasts are typically based on extrapolating historical sales. B. Buyers need to find out what customers are going to want in the future. C. Buyers for these categories conduct focus group studies to find out consumers' opinions. D. Buyers for these categories depend upon category sales forecasts which vendors provide. E. Buyers for these categories rely heavily upon forecast services.
Customer relations are usually part of
A) the supply chain. B) the value chain. C) both the value chain and the supply chain. D) neither the value chain nor the supply chain.