Which of the following industries relies on principles similar to those employed by journalists?
A. construction
B. advertising
C. healthcare
D. manufacturing
B. advertising
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A webcast can be defined as a real-time event that is transmitted over Internet-based channels.?
a. True b. False
Because public relations is a service-oriented profession, which of the following must be its primary consideration?
a. avoiding negative publicity b. the organization's bottom line c. the public interest d. strategic planning
An overstatement of facts as more important than they are is
A) exaggeration. B) distortion. C) plagiarism. D) persuasion.
Which of the following statements is true of guanxi?
A. It is the same as friendship. B. It mandates that jobs be earned only through perseverance and skill. C. It requires purposeful cultivation of relationships. D. It is a reflection of individualism in a society.