Radio had to seek fragmented audiences to survive economically because __________ was "stealing" much of its audience and many of its biggest advertisers

Fill in the blank with correct word


television

Communication & Mass Media

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Which key competency of effective communication is represented in the following question:

What communicative behaviors are appropriate in this particular setting or situation? a. self b. others c. content d. context e. structure

Communication & Mass Media

The book Seduction of the Innocent was about the dangers of which of the following types of media?

A. online pornography B. crime and horror comic books C. violent movies D. indecent rap videos

Communication & Mass Media

__________ are paid television programs that promote a product

a) Direct marketing ads b) Soft-sell ads c) Infomercials d) Product placements

Communication & Mass Media

Veronique mistook Callie's friendly attitude and politeness for genuine liking and friendship, perhaps because she was looking for a friend at that time. When you see what you want to see, this is called _______

a. perceptual accentuation b. overattribution c. the fundamental attribution error d. the self-serving bias

Communication & Mass Media