What part of the speech introduction is known as the “why” statement?
a. getting the audience’s attention
b. introducing your thesis
c. demonstrating importance and credibility
d. preview of main points
c. demonstrating importance and credibility
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The marketplace isn't what it used to be. List and briefly discuss the new behaviors, opportunities, and challenges that await the marketer in the 21st century
What will be an ideal response?
Some letters, memos, and emails may be intended to be less formal than other kinds of documents; to convey a more human dimension in these documents, some writers choose to use __________________
a. hand-written scripts b. longer introductions c. personal pronouns d. personal information
Transfer prices are intracompany charges for goods and services bought and sold between segments of a decentralized company
Indicate whether the statement is true or false
The debt-to-equity ratio:
A. Can always be calculated from information provided in a company's income statement. B. Is calculated by dividing book value of secured liabilities by book value of pledged assets. C. Is not relevant to secured creditors. D. Is a means of assessing the risk of a company's financing structure. E. Must be calculated from the market values of assets and liabilities.