When a marketing researcher uses a collection of reports, customer letters, financial statements, and surveys from different departments within her firm to make marketing decisions today, she is using
A. primary data.
B. probability data.
C. internal secondary data.
D. external secondary data.
E. sensitivity analysis.
Answer: C
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As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the following except:
A) greater loyalty. B) more vulnerability to marketing actions. C) less vulnerability to marketing crises. D) more inelastic consumer response to price increases. E) more elastic consumer response to price decreases.
Which of the following is not a long-term liability account with a high risk of material misstatement?
a. Warranty reserves. b. Pension obligations. c. Other postemployment benefits. d. Marketable securities.
Department G had 3,600 units, 25% completed at the beginning of the period, 15,000 units were completed during the period, 3,000 units were one-fifth completed at the end of the period, and the following manufacturing costs were debited to the departmental work in process account during the period: Work in process, beginning of period $40,000 Costs added during period: Direct materials (10,400 at
$8 ) 83,200 Direct labor 63,000 Factory overhead 25,000 Assuming that all direct materials are placed in process at the beginning of production and that the first-in, first-out method of inventory costing is used, what is the total cost of the units "started and completed" during the period (round unit cost calculations to four decimal places)? A) $211,200 B) $134,112 C) $190,275 D) $20,934
Define tacit and explicit knowledge. In what ways are they different and also how are they the same?
What will be an ideal response?