A typing test given to candidates for positions where they would need to be able to type would have ______ validity.
A. low-level
B. criterion-related
C. content
D. high-level
C. content
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When a public relations department reports to the director of marketing or advertising, the department's focus is still on the entire organization and not just on promoting or selling a particular product or service
Indicate whether the statement is true or false
"Do you know why you should be using synthetic motor oil in your new Corvette?" the service manager asked Duane when he brought his new car to the Chevy dealership for a routine servicing. Which type of approach is the service manager using?
A. Customer benefit B. Opinion C. Product D. SPIN E. Curiosity
Which of the following is an adequate reason for choosing passive voice?
a. To emphasize the "you" focus b. To avoid assessing blame c. To make the sentence more emphatic d. To make the sentence more descriptive
Which of the following is a type of OOH advertising consisting of ready-made posters, available in any quantity and often featuring the work of first-class artists and lithographers?
A. junior panels B. spectaculars C. stock posters D. bulletins E. standard billboards