Gross rating point (GRP) is a popular counting measure for:
A) television.
B) outdoor advertising.
C) the Web.
D) print ad.
A
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A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?
A) training and motivating the sales force to spot and report new developments B) motivating intermediaries to pass along important intelligence C) networking externally D) purchasing information from outside research firms and vendors E) using the sales information system to get accurate sales reports
Using the behavioral approach, ______.
A. leaders can determine what actions will lead to specific organizational outcomes B. leaders can learn a lot about themselves in how they are perceived by others C. followers can plot the personality traits of their leaders on a map D. followers can seek maternal/paternal leaders that best match their needs
Treating the other person with respect is which type of confirming response?
A. recognition B. acknowledgement C. endorsement D. friendliness
A quitclaim deed usually applies to mines and mineral rights, by which one passes the claim to the minerals
a. True b. False Indicate whether the statement is true or false