JBJ Sports is a leading sporting goods manufacturer from Atlanta. It has recently initiated a program in association with the Food4Kids Foundation, which raises funds to promote nutritional awareness of young children

The company plans to donate $1 for every item it sells in the North American market. Also, JBJ has roped in professional sports teams associated with it to wear the Food4Kids logo on their team gear. Which of the following best describes the motivation for JBJ's involvement in the program?
A) entertaining key clients or rewarding key employees
B) expressing commitment to the community or on social issues
C) permitting merchandising or promotional opportunities
D) stimulating quicker or greater purchase of particular brands
E) identifying with a particular target market or lifestyle


B

Business

You might also like to view...

Agricultural subsidies are particularly controversial because, although they protect the interests of farmers in some countries, they work to the detriment of farmers in countries such as:

A) Singapore. B) the United States. C) India. D) Switzerland. E) Japan.

Business

During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:

A. emphasize the importance a prospect attaches to a product's high price. B. alter the importance of the attributes. C. change the person's search for an ideal product into a realistic product. D. alter the prospect's beliefs about the product. E. highlight unnoticed product attributes.

Business

Debts due for willful or malicious injury to a person or his property are generally dischargeable in bankruptcy.

Answer the following statement true (T) or false (F)

Business

Comment of the following statement: "A senior secured creditor has little risk of realizing a loss if the issuer goes into bankruptcy."

What will be an ideal response?

Business