Online panel providers consist of a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Researchers use online panel providers for a ready-made sample population. Some online panels are created for specific industries and may have a few thousand panel members, while the large commercial online panels have millions of people waiting to be surveyed.
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When the most effective media exposes people who are not sought, waste coverage is still justified because
A. it best supports a flighting media schedule. B. the media enables repetition which is an effective method for pioneering advertising. C. the cost of the waste coverage is exceeded by the value gained from their use. D. it supports a market aggregation strategy. E. it allows for more specific targeting of a market segment.
At the low end of the technology range are ______ and ______, which are good for quick explanations or for brainstorming sessions.
a. charts; slides b. graphs; transparencies c. PowerPoint; Prezi d. flip charts; whiteboards
The overall goal for the buyer is to choose the order quantity that will minimize total annual cost, which is the sum of the yearly ______.
A. holding, ordering, and purchase costs B. holding and ordering, less purchase costs C. holding, ordering, and purchase costs less quantity discounts D. holding, ordering, less quantity discounts
Working capital management involves managing a firm's liquidity
Indicate whether the statement is true or false