The process of identifying potential threats is known as ________
A) contingency theory
B) planning
C) risk assessment
D) coorientation
E) public relations
Answer: C
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What is audience segmentation?
What will be an ideal response?
Several pro-choice advocates want to address an anti-abortion rally and convince the crowd of their viewpoint. They should understand that generally, people
a. change in small increments over a long period of time. b. almost never change attitudes or beliefs no matter what. c. are more easily persuaded on major issues than minor ones. d. often reverse their opinion on the spot if the speaker is good enough.
According to the textbook, the timing dimension of a media effect refers to:
a. a viewer’s maturity level when experiencing the effect b. how long an effect lasts c. when evidence of the effect starts to show up d. none of the above
In order to reduce speaking apprehension, you should choose a topic that
A) you are unfamiliar with so you can focus on the facts. B) you are familiar with or have a lot of interest in. C) is already well-known by the audience. D) is exciting or unusual to keep the audience’s interest.