According to the textbook, the timing dimension of a media effect refers to:

a. a viewer’s maturity level when experiencing the effect
b. how long an effect lasts
c. when evidence of the effect starts to show up
d. none of the above


c. when evidence of the effect starts to show up

Communication & Mass Media

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People can see motion in rapidly moving pictures because of the physiological phenomenon known as

A. visual memory. B. rapid eye movement (REM). C. persistence of vision. D. occular acuity.

Communication & Mass Media

By the late 19th century, Industrialists quickly learned the value of combating hostility and courting public favor through professional public relations

a. True b. False

Communication & Mass Media

Which professional organization was the first to sponsor research publications in communication studies?

a. National Communication Association b. International Communication Association c. American Communication Association d. Association for Education in Journalism and Mass Communication

Communication & Mass Media

Practitioners should really be conducting research all the time

Indicate whether the statement is true or false

Communication & Mass Media