When we say that a firm is using a differentiation advantage to developing competitive advantage, we mean that the approach is:
A) cost-based.
B) perception-based.
C) brand-based.
D) quality-based.
D
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________ identify and provide rewards to customers who patronize a retailer.
A. Customer surveys B. Cookies C. Loyalty programs D. Store advocates E. Retail brand communities
A typical service desk supervisor ____.
A. works closely with senior service desk management on the service desk's budget B. focuses on long-term service desk goals C. oversees day-to-day operation of the service desk D. establishes the service desk mission
In packaging, dye packs are ______.
a. freebies for people who wish to dye their hair b. used to prevent theft c. often made available in different colors d. used to increase the manufacturing cost of a product
Which generation has a dominant value system that has “flexibility, choice, socially conscious, meaningful experiences at work?”
a. Traditionalists b. Baby Boomers c. Nexters d. Generation X-ers