Which guidelines should be followed when employer conducts a poll of his employees?
The following guidelines should be followed:?
Poll must be done in response to a union claim of majority support.
The employees must be informed of the purpose of the poll.
The employees must be given assurances that no reprisals will result from their choice.
The poll must be by secret ballot.
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According to the VALS system developed by SRI International, ________ are avid customers and spend much of their money on clothing, fast food, music, movies, and video
A) innovators B) experiencers C) believers D) thinkers
Which of the following is described by Kotler and Keller as a way that companies use their databases?
A) to identify prospects B) to deepen customer loyalty C) to avoid serious customer mistakes D) to decide which customers should receive a particular offer E) to decide which products to offer in a particular geographic area
A conclusion should NOT
a. be memorable. b. keep the audience engaged. c. take the audience by surprise. d. reinforce the goals of your speech.
Purchasing agents derive much of their power within the buying center through which role?
A. initiator B. user C. gatekeeper D. decider E. influencer