________ is the statistical analysis of large databases for the purpose of discovering hidden pieces of information
A) Customer differentiation
B) Customer identification
C) Customization
D) Customer relationship management
E) Data mining
E
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George, a chef and owner of L'Auberge, a popular restaurant, is always visiting his competitors to observe how they are doing things in their restaurants. He told one of his managers, "I eat dinner at a lot of restaurants because I want to know what is going on. I am always concerned that one of our competitors will surprise us with a new service or menu item, like ours but better." In which activity is George engaging?
A. competitive intelligence B. environmental scanning C. TQM D. corporate spying E. management by observation
Regarding the selection of good advertising media, which of the following is the best advice?
A. "Avoid the local media." B. "Make sure your first media choice reaches the whole target market." C. "Set very general promotion objectives to stay flexible." D. "There is no such thing as a must buy." E. "Be sure the media match your target market."
Due to corporate downsizing, significant segments of project work have been outsourced to other organizations.
Answer the following statement true (T) or false (F)
Which cause to explain the behavior of others is related to personal characteristics of others?
A. external features B. external attributions C. interior characteristic D. internal attributions