Explain the difference between informational ads and transformational ads.
What will be an ideal response?
Informational ads promise benefits that will offer relief from some real or perceived problem. They tend to address negatively originated purchase motives, such as problem removal or avoidance, in an attempt to provide solutions to those problems. Transformational ads promise benefits that will reward customers. They tend to address positively originated purchase motives, such as sensory gratification, intellectual stimulation, or social approval, in an attempt to make people feel happier.
You might also like to view...
The SEC requires a company that uses LIFO to disclose the difference between the LIFO value of the inventory and the FIFO value of the inventory
Indicate whether the statement is true or false
Explain strategy implementation, including the role of resistance.
What will be an ideal response?
On January 1, 20X2, Pint Corporation acquired 80 percent of Size Corporation for $200,000 cash. Size reported net income of $25,000 each year and dividends of $5,000 each year for 20X2, 20X3, and 20X4. On January 1, 20X2, Size reported common stock outstanding of $160,000 and retained earnings of $40,000, and the fair value of the noncontrolling interest was $50,000. It held land with a book value of $90,000 and a market value of $100,000, and equipment with a book value of $40,000 and a market value of $48,000 at the date of combination. The remainder of the differential at acquisition was attributable to an increase in the value of patents, which had a remaining useful life of eight years. All depreciable assets held by Size at the date of acquisition had a remaining economic life of
eight years. Pint uses the equity method in accounting for its investment in Size.Based on the preceding information, the increase in the fair value of patents held by Size is A. $18,000 B. $32,000 C. $10,000 D. $50,000
An MIS is used to ________
A) generate product interest B) develop marketing plans C) identify demographic trends D) assess information needs E) test hypotheses about cause-and-effect relationships