A litigation public relations practitioner usually
A) works for the client
B) works for the attorney
C) works for the court
D) has legal immunity
E) has a law degree
Answer: B
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Perception is defined as ______.
a. the long-term cognitive processing of information b. the short-term cognitive processing of information c. the mental interpretation of external stimuli via sensation d. the cognitive interpretation of selective attention
Instead of bragging in one's body copy, a better approach is to:
a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits
The irony of the "I'm with Coco" controversy was that Conan O'Brien________
A) doesn't own a computer B) wouldn't have lost the Tonight Show if his online support had watched the program C) secretly orchestrated the social media backlash against NBC D) All of the above. E) None of the above.
Answer the following statement(s) true (T) or false (F)
1. Advertising to African Americans and Hispanics is rarely done through multicultural agencies. 2. The fastest growing multicultural segment is women, with a 50% growth since 2000. 3. Asian Americans are a large market and are highly educated and more affluent than any other multicultural demographic. 4. Asian Americans are luddites; they do not adopt technology at a very fast rate. 5. Members of the LGBT population tend to have less disposable income than your average American 6. Members of the LGBT community also see themselves as niche consumers.